Decoding latest food and beverage consumer trends
What do consumers want? Which macrotrends shape consumer packaged goods? How does the current polycrisis affect preferences and buying patterns? What's the future of taste, nutrition and health?
In post-pandemic times, physical, mental and emotional wellbeing are more important than ever. Spending wisely and avoiding waste are new priorities - and digitalization reshapes the way food is produced, distributed and consumed, with precision nutrition as emerging field.
Read our trendscopeTM White Paper to learn more about latest food and beverage trends and how Symrise can support you in developing consumer preferred products.
White paper: trendscopeTM 2024+